The role of marketing and communications staff is key to communicating information about Interstate Passport® consistently and accurately. It’s critical to know how Interstate Passport works and how it benefits students – both native students who may or may not transfer, and incoming transfer students. And it’s important to communicate accurate and consistent information about Interstate Passport to students, prospective students, incoming transfers, and in all of the campus materials and catalogs.
Marketing and communications representatives at all Network member institutions should be familiar with the program to better promote and communicate information about the Interstate Passport to the campus community, prospective students, and parents. In addition, marketing/communications staff are responsible for posting information about the Interstate Passport on the institution’s website and in the course catalog.
Use these five points to structure the conversation about Interstate Passport
Membership fees are calculated for each five-year membership term based on the number of full-time equivalent students at the respective institution according to IPEDS data for the last reported academic year. Fees for institutions with:
(Statistics are taken from a report that is an update of the ground-breaking January 2016 Transfer Tracking report, which was a collaboration among the National Student Clearinghouse Research Center; the Community College Research Center at Teachers College, Columbia; and Aspen Institute’s College Excellence Program. This 2017 report updates those outcomes by three years, using a new cohort of degree-seeking students who started their postsecondary education at a two-year public institution in the fall of 2010, and tracks their transfer and completion patterns at four-year institutions until spring 2016.)
Marketing/communication representatives at all Interstate Passport institutions are encouraged to meet with their Institutional Liaison, campus colleagues, and counterparts throughout your state to ensure broad dissemination of information about the Interstate Passport program. The Campus Marketing Tool kit and additional resources listed above have been developed for use by all Interstate Passport Network members. Each document can be tailored to your institution to use with students and colleagues, and to disseminate throughout campus.
Interstate Passport
Western Interstate Commission for Higher Education (WICHE)
3035 Center Green Drive, Suite 200
Boulder, CO 80301-2204
Telephone 303.541.0307
Email: interstatepassport@wiche.edu